Games. Reality. Research.

Dr Jack Ratcliffe builds VR/MR/AR experiences, games, and educational systems used by 100,000s; while publishing award-winning research and teaching at the boundary of design, HCI, games, and learning science.

Select a discipline ↓
01 / 03
Games
Creation

Independent games, serious play, and educational software, produced, designed, programmed, and shipped to global audiences.

350k+players
7+shipped titles
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02 / 03
VR/MR/AR
Consultancy

Immersive learning, XR prototyping, UX/UI design, and enterprise VR, from pitch to deployment.

10years XR
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03 / 03
Academia

Award-winning HCI research, university-industry collaboration, lecturing at world-leading design and computing institutions.

7+H-Index
300+Citations
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Dr Jack Ratcliffe
01 — Games Production, Design, Development

Shipping games
(that matter)

I design, develop and produce games that challenge, teach and entertain. From language learning apps played by hundreds of thousands to experimental social sandbox titles (also played by hundreds of thousands). I've produced, managed, designed and programmed boundary-pushing titles across multiple formats and platforms.

Unity Horizon Worlds/Studio Game Production Game UI Game UX Development Multiplayer architecture Level Design Serious Games Edutainment
RoleIndependent Developer
LocationUK · Remote Globally
AvailabilityEnquire
300k+Players reached
7+Shipped titles
6+Years in games
10Award nominations (3 wins)
02 — Services
01 Indie Development Full-cycle development of original games from concept to ship. Extensive Unity experience, targeting PC, VR, mobile, and console.
02 Serious Games Educational game design and development for institutions, publishers, and broadcasters. Proven experience at scale.
03 Learning Design Curriculum-aligned game frameworks. Evidence-based pedagogy with engaging mechanics.
04 Creative Direction Rapid prototyping, concept validation, and creative direction for studios and startups.
03 — Notable Works
Noun Town screenshot
Language Learning · Ongoing

Noun
Town

VR + MR language learning game placing players inside an immersive foreign-language environment. Commercially released on standalone VR headsets, including the Quest, Quest 2, Quest 3, Quest Pro, Quest 3S and HTC Vive and Vive Index. 150,000+ active users globally, plus additional school licences.

VRMRUnity150k+ PlayersMeta QuestSteam VRSteam
View project ↗
Bird Things screenshot
Multiplayer · Ongoing

Bird
Things

An experimental social sandbox game aimed at younger audiences, featuring unique bird flight movement mechanics. Comprehensive multiplayer and anti-cheat server architecture.

150k+ PlayersIndie
View project ↗
Hit screenshot
Multiplayer · 2025

Hit

The first real-time mesh deformation game to run on a Quest headset. Leveraged heavy optimisations and humourous game mechanics to become a meme smash-hit across TikTok and YouTube Shorts.

50k+ PlayersIndie
View project ↗
Project AEROES screenshot
Multiplayer · 2025

Project
AEROES

The world's fastest MR game. Round around your room to guide spaceships to the landing dock while grabbing power-ups and avoiding chaotic dangers.

50k+ PlayersMR
View project ↗
Noun Town screenshot
Language Learning · Ongoing

Noun Town
(Non-VR)

A re-imagining of the original VR Noun Town game, completely rebuilt for Windows and Mac computers. Released on Steam and Epic stores to huge success.

100k+ PlayersIndie
View project ↗
Wet screenshot
Real-time water · 2025

Wet
VR

The only real-time fluid sim game on the Meta Quest. Heavily optimised to achieve real-time fluid dynamics on the headset, at a smooth 72fps. Wet is an environmental puzzle game and a fan favourite.

10k+ PlayersIndie
View project ↗
04 — Partners/Platforms
Meta
Steam
Epic
HTC
Sony
Nintendo
Studios & Publishers

Games studios wanting research-informed design and rapid prototyping capability.

Broadcasters & Institutions

Media organisations and educational institutions commissioning interactive experiences.

Startups & Founders

Early-stage edtech and games startups needing technical and creative input.

Open to
international
collaboration.

Working with teams across Europe, North America, and Asia — remotely and in person. If you have an interesting games or interactive media project, I want to hear about it.

EU Projects UK & Ireland North America Remote On-Site

Start
a
project.

I take on a small number of engagements each year. Reach out to discuss availability and fit.

jack@megasuperweb.com ↗ LinkedIn ↗ Bluesky / X ↗
01 — XR/VR/MR/AR Spatial Consultancy

XR strategy,
design,
execution.

Over a decade building immersive experiences working closely with Meta, Snapdragon and HTC on everything from VR training simulators for enterprise to consumer MR applications. I consult at every stage: opportunity identification, proof-of-concept, production, development, user experience and evaluation.

VR / AR / MR Unity WebXR Spatial UX XR Strategy Industry relationships
FocusVR/MR/AR experience design
LocationUK · Remote Globally
AvailabilityEnquire
10+Years in XR
16Headset types built-for
8Shipped experiences
GlobalClient base
02 — Services
01 VR/AR Development End-to-end immersive experience development. Quest, PC VR, WebXR, and mobile AR. Concept to delivery.
02 XR Strategy Helping organisations understand when and how to invest in XR. Technology roadmaps, vendor evaluation, pilot design.
03 Training & Simulation Evidence-based VR training for health, safety, and enterprise onboarding. Research-validated approaches.
04 Rapid Prototyping Fast proof-of-concept builds to test ideas and secure stakeholder buy-in.
05 Evaluation & Research Rigorous measurement of XR experiences: usability, presence, cognitive load, learning outcomes, behavioural change, fun.
03 — Clients
Enterprise & Corporate

Large organisations exploring XR for training, onboarding, safety, or internal communications.

Universities

Universities looking for expert consultation on the XR strategy.

XR Studios & Agencies

Specialist studios needing research expertise or additional senior development capacity.

Open to
international
collaboration.

Working with organisations across Europe, North America, and Asia on VR/AR projects. Available for remote engagements and on-site workshops.

EU Horizon UK Innovate North America On-Site Workshops

Commission
a
project.

I work with a limited number of clients each year. Get in touch with your brief and timeline.

jack@megasuperweb.com ↗ LinkedIn ↗ Bluesky / X ↗
01 — About Academia

Research
that shapes
practice.

Research at the intersection of Human-Computer Interaction, immersive technology, and learning science. Published at top-tier venues; teaching at top creative institutions. Working to close the gap between academic insight and real-world deployment.

HCI Immersive Learning User Studies Mixed Methods
InstitutionQMUL / UAL
Research areaHCI · XR · Cognition · Learning
AwardsCHI Best Paper (Honourable Mention)
ProfileGoogle Scholar
CHIBest Paper (Honourable Mention)
7+H-Index
10+Publications
300+Citations
02 — Services
01 Academic-Industry Collaboration Bridging university research with commercial partners. Grant co-design, KTP partnerships, and embedded research programmes.
02 Research Consultancy Independent research design, evaluation, and reporting for product teams and innovation labs.
03 Keynote & Expert Speaking Talks on immersive technology, game-based learning, and the future of XR. Conferences, internal events, executive briefings.
04 Corporate Training Design Evidence-based training programme design for enterprise. Learning science rigour with practical deployment constraints.
03 — Selected Work
CHI Best Paper screenshot
ACM CHI · Best Paper (Honourable Mention)

CHI Best
Paper (HM)

Award-winning research at ACM CHI — the world's premier HCI venue. Recognised in the top 5% of all submissions for original contribution to the field. A comprehensive review of XR research practioners to understand perceived limitations and benefits of remote XR research.

HCIACM CHIBest Paper HM
Read paper ↗
BBC AI Conference screenshot
Industry Event · BBC R&D · 2022

BBC AI
Conference

Invited contribution to the BBC's AI conference. Presented original research project and prototype installation intervention designed for the exploration of algorithmic accountability and understandability in "digial natives".

Exhibition + ResearchBBC2022
View project ↗
Cross-cultural Workshop on Reimagining Traditional Music Instruments through Digital Technologies
International Collaboration · China Conservatory of Music · 2021

International Cross-cultural
Workshop

International workshop focussed on reimagining traditional music instruments through digital technologies, focussing on the duxianqin, a traditional a Solo String instrument popular in southern Guangxi and Vietnam.

Workshop + CollaborationChina Conservatory of Music2021
View project ↗
04 — Institutions & Partners
QMUL
UAL
BBC R&D
UKRI
Research Institutions

Universities and research centres seeking HCI or XR expertise for funded projects.

Industry R&D Labs

Corporate research divisions wanting academic rigour applied to product and technology questions.

Charities & Public Bodies

Organisations needing independent evaluation or evidence-based learning programme design.

Open to
international
collaboration.

Collaborating with researchers and institutions worldwide on HCI, XR, and learning science. Open to visiting fellowships, co-authorship, and funded research partnerships.

EU Horizon UKRI Co-authorship North America Asia-Pacific

Collaborate
on
research.

Open to research partnerships, speaking invitations, and consultancy on evidence-based technology projects.

jack@megasuperweb.com ↗ LinkedIn ↗ Bluesky / X ↗ Google Scholar ↗